Privacy Policy for 777sx — Your Data, Explained Clearly

This Privacy Policy explains how 777sx ("we", "us", "the Platform", "777sx") collects, uses, stores, and protects personal information provided by users ("you", "the Player") of the website https://777sx.im and all associated mobile and desktop interfaces.

777sx is the data controller responsible for your personal information in connection with your use of the platform. We are committed to handling all personal data with care, transparency, and in accordance with applicable data protection and privacy laws, as well as the regulatory requirements associated with our gaming licence.

This Privacy Policy applies to all personal information collected from players during registration, account use, deposits, withdrawals, gameplay, customer support interactions, and any other engagement with the 777sx platform. It should be read alongside our Terms and Conditions and Responsible Gaming policy.

777sx collects personal data in several different ways depending on how you interact with the platform. Below is a complete breakdown of the categories of data we may hold about you:

Data You Provide Directly

• Registration data: Full name, date of birth, email address, phone number, and the password you create for your 777sx account.
• Identity verification data: Copies of government-issued ID (CNIC, passport, driver's licence), proof of address documents, and payment method verification screenshots submitted as part of the KYC process.
• Financial data: Payment method details (Easypaisa or JazzCash account numbers, bank account details for IBFT transfers) provided during deposit and withdrawal processes.
• Communication data: The content of messages you send to the 777sx support team via live chat, email, or any other communication channel, including any attachments.
• Responsible gaming data: Information you provide when setting deposit limits, requesting self-exclusion, or engaging with responsible gaming tools on 777sx.

Data Collected Automatically

• Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers.
• Usage data: Pages visited on 777sx, time spent on each page, games played, bets placed (amount, market, outcome), navigation paths, and session duration.
• Location data: Approximate geographic location derived from your IP address. 777sx does not collect precise GPS location data.
• Cookie data: Information collected via cookies and similar tracking technologies as detailed in Section 7 of this policy.

Data From Third Parties

• Identity verification services: Results and flags generated by third-party KYC and AML screening providers used by 777sx to verify player identity and comply with regulatory obligations.
• Payment processors: Transaction confirmation data, payment status, and fraud screening results from Easypaisa, JazzCash, NayaPay, SadaPay, bank providers, and card networks.
• Fraud prevention services: Device fingerprint data and risk scores from fraud prevention systems integrated with the 777sx platform.

Every category of data that 777sx collects has a specific, legitimate purpose. We do not collect data beyond what is necessary for the purposes listed below:

• Account creation and management: To set up, maintain, and authenticate your 777sx account. Without this data, the platform cannot function for you as an individual player.
• Identity verification and age checking: To confirm you are at least 18 years old and to comply with Anti-Money Laundering (AML) and Know Your Customer (KYC) regulatory requirements applicable to licensed gaming operators.
• Processing deposits and withdrawals: To route your PKR deposits and withdrawals through the appropriate payment methods and to record transaction history for both regulatory and player account accuracy purposes.
• Game operation and bet settlement: To record the outcome of bets, settle winnings, and maintain an accurate transaction history in your 777sx account.
• Customer support: To identify your account, review your transaction history, and resolve any queries or disputes you raise with the 777sx support team.
• Fraud and security monitoring: To detect, investigate, and prevent fraudulent activity, money laundering, and breaches of the 777sx Terms and Conditions.
• Responsible gaming: To monitor play patterns that may indicate problem gambling and to administer the responsible gaming tools available on 777sx (deposit limits, self-exclusion, etc.).
• Platform improvement: To analyse how players use 777sx and to identify areas where the platform can be improved — such as navigation, load times, or game lobby organisation.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates, where you have consented to receive such communications. You can opt out at any time.
• Legal and regulatory compliance: To respond to requests from regulators, law enforcement, and courts in accordance with applicable law.

777sx processes your personal data on the following legal bases. We've mapped each purpose to its basis so you can see exactly why we are entitled to use your information:

Where 777sx relies on your consent as a legal basis (for example, marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

777sx does not sell personal data to third parties. Data is shared only with the following categories of organisations, and only to the extent strictly necessary for the purposes outlined in this policy:

Payment Service Providers

To process your deposits and withdrawals, 777sx shares your payment details with the relevant payment service providers — Easypaisa, JazzCash, NayaPay, SadaPay, bank institutions, and Visa/Mastercard networks. These providers operate under their own privacy policies and are contractually required to handle your data securely.

Identity Verification and KYC Providers

To fulfil our regulatory obligations, 777sx uses third-party identity verification services to check the validity of identity documents and to screen against sanctions and watchlists. Your name, date of birth, and ID document details may be shared with these services for this purpose.

Fraud Prevention and Security Services

Device data, IP addresses, and behavioural data may be shared with fraud detection partners to identify suspicious activity and protect the integrity of the 777sx platform for all players.

Regulatory Authorities and Law Enforcement

777sx is required by law to cooperate with regulatory bodies, tax authorities, and law enforcement agencies. Where legally required — and only to the extent required — your data may be disclosed to such authorities without prior notification to you.

Game Software Providers

Certain game titles available on 777sx are provided by third-party game studios. In order to operate these games within your account session, limited technical data (such as a session token and your account currency) may be passed to the game provider. No sensitive personal data is shared with game providers beyond what is technically required to run the game.

The security and privacy of your financial data is a top priority at 777sx. Here is a precise breakdown of how payment data is handled on the platform:

• 777sx does not store card numbers, CVV codes, banking PINs, Easypaisa PINs, or JazzCash account passwords on its servers at any point. This data is entered directly on the payment provider's secure interface and is never transmitted to 777sx in raw form.
• Payment transactions are processed through PCI DSS-compliant third-party processors. PCI DSS (Payment Card Industry Data Security Standard) is the international security standard for card data handling.
• 777sx retains a transaction reference number, the payment method type, the amount, the timestamp, and the PKR value for each deposit and withdrawal. This data is necessary for account history, dispute resolution, and regulatory reporting.
• All deposits to 777sx must originate from a payment account registered in your own name. This requirement exists to protect against money laundering and to ensure withdrawal can be directed back to the verified source.
• Transaction records on 777sx are retained for a minimum period as required by AML regulations. See Section 8 for data retention timelines.

777sx uses cookies and similar tracking technologies to operate the platform correctly, to improve user experience, and to analyse how the platform is used. Below is a full explanation of what we use and why:

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Note that disabling essential cookies will prevent the 777sx platform from functioning correctly.

777sx does not use advertising cookies or serve third-party advertising based on your browsing behaviour. Any promotional content you see on the platform is served by 777sx directly based on your account activity, not by external advertising networks.

777sx retains personal data only for as long as is necessary for the purpose it was collected and to comply with applicable legal and regulatory obligations. The following retention periods apply:

• Active account data: Retained for the duration of your account's active status on 777sx, plus a minimum of 5 years after account closure — in line with AML and gaming regulatory requirements.
• Financial transaction records: A minimum of 5 years from the date of each transaction, as required for AML compliance and tax reporting purposes.
• Identity verification documents: Retained for a minimum of 5 years following the last verified transaction or account closure, whichever is later.
• Customer support communications: Retained for 3 years from the date of the interaction, unless the subject matter relates to a dispute or regulatory matter, in which case extended retention applies.
• Marketing consent records: Retained for as long as your consent remains valid, plus 3 years after withdrawal of consent to demonstrate compliance.
• Analytics and usage data: Aggregated and anonymised data may be retained indefinitely for platform improvement purposes. Individual usage data is retained for a maximum of 2 years.

Once the applicable retention period has passed and there is no regulatory requirement to retain data further, 777sx will securely delete or anonymise the relevant data.

Under applicable data protection law, you have the following rights in relation to the personal data held by 777sx. To exercise any of these rights, contact us at support@777sx.im with the subject line "Data Rights Request" and we will respond within 30 days:

Data security is taken seriously at 777sx. The following technical and organisational measures are in place to protect your personal information against unauthorised access, loss, alteration, or disclosure:

• 256-bit SSL/TLS encryption: All data in transit between your device and the 777sx platform is encrypted. This applies to login, registration, deposits, withdrawals, and all other platform interactions.
• Access controls: Access to personal data within 777sx's systems is restricted to authorised personnel on a need-to-know basis. Each staff member has individual access credentials and access logs are maintained and reviewed.
• Secure data storage: Personal data is stored on servers with physical and logical security controls, including firewalls, intrusion detection, and regular security patching.
• Regular security audits: 777sx conducts periodic security reviews and penetration testing to identify and address potential vulnerabilities.
• Incident response: In the event of a data breach that affects player data, 777sx has a defined incident response process including notification to affected players and regulatory authorities in accordance with applicable law.

777sx is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. Age verification is conducted during the registration process, and additional verification may be requested at any point during your use of the platform.

If 777sx becomes aware that a person under the age of 18 has registered an account or provided personal data, all data associated with that account will be deleted immediately, the account will be permanently closed, and any deposited funds will be returned to the payment source.

If you believe a person under 18 has registered on 777sx, please contact support@777sx.im immediately so that the account can be closed and data deleted without delay.

777sx may send you promotional emails, SMS messages, and in-platform notifications about bonuses, special offers, new game launches, and other platform news. These communications are only sent where you have given your consent — either during registration or at a later point via your account settings.

Every marketing communication from 777sx includes a clear and functional unsubscribe option. You can also update your communication preferences at any time through:

• Your 777sx account settings — under Notification Preferences
• The unsubscribe link in any marketing email
• Contacting support@777sx.im with the subject line "Unsubscribe"

Opting out of marketing communications does not affect your receipt of transactional messages such as deposit confirmations, withdrawal notifications, account security alerts, and policy update notices. These messages are necessary for the operation of your 777sx account and cannot be disabled independently.

The 777sx platform does not contain outbound links to third-party websites. All links within the platform are to internal 777sx pages. However, should any third-party content appear within the platform (for example, within a game provided by a third-party studio), 777sx is not responsible for the privacy practices of those third parties.

777sx's privacy obligations extend only to the data processed directly through the 777sx platform and its contracted service providers. For third-party game providers used within the 777sx lobby, only the minimum technical data required to operate the game session is shared, as described in Section 5.

777sx may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable law. When significant changes are made, we will notify registered players via email and/or an in-platform notification at least 7 days before the updated policy takes effect.

Minor updates that do not materially affect how your data is processed may be made without advance notice. The "Last Updated" date at the top of this policy indicates when it was most recently revised.

We encourage you to review this Privacy Policy periodically to stay informed about how 777sx handles your data. Your continued use of the platform after the effective date of any updated policy constitutes your acceptance of the revised terms.

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how 777sx has handled your personal data, please contact us through the following channels:

• Email (Privacy Queries): support@777sx.im — please use the subject line "Privacy Request" for data rights enquiries or "Privacy Complaint" for complaints.
• Live Chat: Available 24/7 within the 777sx platform for general enquiries. For formal data rights requests, email is preferred to ensure a full written record.

Upon receiving a privacy request, 777sx will acknowledge it within 5 business days and aim to provide a full response within 30 days. Complex requests may require up to 60 days — you will be informed if this is the case.

If you are not satisfied with how 777sx has handled a privacy complaint, you may have the right to escalate your complaint to the relevant data protection supervisory authority in the jurisdiction where 777sx holds its gaming licence.